There is disclosed a web transfer apparatus including a web transfer roller to advance a web, a foil transfer roller to advance a foil, and a movable curing unit. The foil transfer roller is movable between a first position and a second position. In the first position, the foil transfer roller is to press the foil against the web and in the second position the foil transfer roller is to disengage the foil from the web. The movable curing unit may comprise a curing device and may be movable between a first position adjacent to the web and a second position remote from the web.