Systems, methods, and computer-readable media for configuring automotive lamp illumination control are provided. One example method includes, at a computing device, generating a graphical user interface for configuring at an automotive lamp illumination pattern. The graphical user interface includes user input elements and is displayed by way of a display device. An input command is received by way of at least one of the plurality of user input elements. The input command corresponds to the at least one of the user input elements. A message is transmitted to an automotive lamp control device by way of a communication path including a first communication port of the computing device and a second communication port of the automotive lamp control device, based on the received input command. The message is received at the automotive lamp control device, and an action is performed in response to receiving the message.