A vertical form fill and seal apparatus, for packaging particulates, includes a package sealing assembly that has opposed sealing jaws operatively coupled to each other by mechanical connection at a common pivot point. A first jaw actuator is mechanically coupled to the opposed sealing jaws to pivot the jaws in a controlled manner about the common pivot point. A second actuator is mechanically coupled to the package sealing assembly and is configured to impart controlled reciprocating motion to the package sealing assembly. A controller is configured to control the first actuator and to control the second actuator thereby causing the jaws to describe a preset locus of travel, allowing flexibility of type of bag being made without change-out of jaws. The packaging film may move continuously, or may optionally be controlled to move intermittently through the VFFS.