An apparatus for attaching a label to a moving cable, the apparatus comprising: a roller for pressing a label against the moving cable, wherein the label has a first attaching edge and a second attaching edge and wherein the roller comprises: a first roller for pressing the label against the moving cable, wherein the label is pressed against the moving cable with the first attaching edge and the second attaching edge of the label on opposites sides of the moving cable; a first roll down roller for folding the second edge of the label against the moving cable; and a second roll down roller for folding the first edge of the label against the moving cable.