An image forming apparatus includes an apparatus body including a body side connector and a removable unit removably inserted in the apparatus body. The removable unit includes a unit side connector configured to engage with the body side connector in conjunction with insertion of the removable unit into and from the apparatus body in an insertion direction and disengage from the body side connector in conjunction with removal of the removable unit from the apparatus body in a removal direction. The apparatus further includes a first holder and a second holder. The first holder holds the body side connector and restrict the body side connector from moving in the insertion direction and the removal direction relative to the first holder. The second holder holds the first holder and restrict the first holder from moving in a direction different from the insertion direction and the removal direction.