Techniques for imposing a common build system for disparate software products are described. In an embodiment, a first virtualization environment and second visualization environment are generated for a first software product and a second software product respectively. The virtualization environments include one or more script files identifying steps to take to build an executable package for the first software product and the second software product respectively. An API endpoint is defined for an output of the first virtualization environment. When a first generic build command is received through a first user interface associated with the first software product, the first generic build command is translated into a first software specific build command. The first virtualization environment then executes the first software build command using the one or more script files. When the first generic build command is received through a second user interface associated with the second software product, the first generic build command is translated into a second software specific build command. The second virtualization environment then executes the second software build command using the one or more script files.