A system that incorporates teachings of the present disclosure may include, for example, a process that identifies identified media content sources based on a consumption pattern. The identified media content sources include alternative media content items and second metadata associated with the items. A match is determined between first metadata associated with media content requested for presentation at a media device and the second metadata. Matched alternative media content items are identified based on the match, and media content previously consumed by the media device is determined. A tout message is constructed identifying alternative media content items that do not include the media content previously consumed by the media device. A selectable command is provided within in the tout message associated with the alternative media content items. Other embodiments are disclosed.