There is disclosed herein a system of managing posts for interacting with web based digital video. The system comprises a user interface application operating on one or more user devices which are operative to view web based digital video, the user interface application creating posts that refer to digital media items, digital media items comprising images, video, 3d images, 3d video, 360-degree images, 360-degree video, geocoded images, geocoded video or spherical digital images and spherical digital video. A database system stores user created posts. The created posts are clustered or grouped to reach convergence. A programmed processing system is in operative communication with user devices and the database system for creating and managing embedded data in user created posts and one or more select locations in select web based digital video, wherein users interacting with the user interface application can access user created posts.