A system and method for inducing user activity via enhanced web content. The method includes receiving data respective of interactions of a user with web content displayed on a user device during at least one electronic transaction, wherein the web content is associated with at least a product; determining, based on the received data, a user impression; generating a user profile including at least the determined user impression; determining at least one content modification parameter respective of the generated user profile; determining at least one criterion respective of the at least one content modification parameter; and causing a display of enhanced content based on the at least one content modification parameter, when the at least one criterion is met.