Mechanisms and techniques for customized user validation. A login attempt is received from a remote electronic device with one or more computing devices that provide access to one or more resources. The login attempt is analyzed to determine a profile from a plurality of profiles corresponding to the login attempt. The one or more computing devices support the plurality profiles with each profile having a corresponding flow. The flow corresponding to the profile is performed prior to allowing continuation of the login attempt. The login attempt is continued, via the one or more computing devices, after the flow corresponding to the profile is completed. Access is granted to the one or more resources, via the one or more computing devices, in response to a successful completion of the login attempt.