A display control apparatus includes a touch detection unit configured to detect a touch performed on a display unit, a specifying unit configured to specify a target of specification in a predetermined region of the display unit according to a touched position, and a display control unit configured to control an object identification mark to be displayed in the predetermined region so as to indicate a first axis and a second axis that makes the target specified by the specifying unit based on the touched position of the touch become an intersection point with the first axis in response to the touch performed in the predetermined region, and control the object identification mark to be hidden when the touch is released.