A device can receive, via a single interface of a device, information identifying video content to be targeted to user devices associated with an Internet protocol television (IPTV) service. The device can receive, via the single interface of the device, configuration information relating to the video content. The device can store the information identifying the video content in association with the configuration information. The device can receive information associated with a user device of the set of user devices. The device can generate, using the information identifying video content and the configuration information, targeted information relating to the video content based on the information associated with the user device. The device can provide, to the user device, the targeted information relating to the video content to permit the user device to provide, for display, the targeted information relating to the video content in association with the IPTV service.