Systems and methods are provided whereby a viewer's selection of an object that is displayed in a video image results in information about that object being provided to the viewer. In preferred embodiments, a viewer's selection of an object that is displayed in a video image can result in an advertisement about the product or service that is represented by the object being provided to the viewer. In particularly preferred embodiments, the display of an advertisement about the product or service that is represented by the object can allow the viewer to purchase the product or service.