A content distribution server is provided with: a storage unit, which stores a plurality of pieces of content related to a facility; an acquisition unit, which acquires, from an in-vehicle navigation device of the vehicle, any one or both of starting information on a vehicle and location information on the vehicle, as information for determination; and a content distribution unit, which distributes content stored in the storage unit to a mobile terminal. The content distribution unit determines, on the basis of the information for determination acquired by the acquisition unit, whether a user can visit the facility by the vehicle, and determines, on the basis of the determination result, which content in the plurality of pieces of content stored in the storage unit is distributed to the mobile terminal.