Control information for controlling a method of using data is generated by a reception side, the data being wirelessly transmitted and received by the reception side, and the control information is added to data to generate data-with-control-information. A method of using data is controlled on the basis of control information included in data-with-control-information for controlling the method of using data, the data-with-control-information being acquired by adding the control information to data, the data-with-control-information being wirelessly transmitted, and data whose use method is controlled is output on the basis of the control information.