A method of dispensing a user-determined length of sheet product from a roll of sheet product via a sheet product dispenser is provided. The method includes the steps of providing the roll of sheet product rotatably supported by the sheet product dispenser for dispensing sheet product therefrom, wherein the roll of sheet product rotates in response to a pull force applied to a tail portion of the roll of sheet product; and providing, via the sheet product dispenser, a pull force resistance opposing the rotation of the roll of sheet product, wherein the pull force resistance is between 36 grams-force and 96 grams-force throughout a majority of a life of the roll of sheet product.