A yielding action assistance system for assisting a vehicle driver to take an appropriate action in yielding to a passing emergency vehicle. The yielding action assistance system comprises: a detector that detects a proximity of the emergency vehicle; an information collector that collects a road information and information about the emergency vehicle and other vehicle; a target zone determiner that sets and updates a target zone to pull over the vehicle based on the information about the other vehicle and the road; and a notifier that informs a driver about the target zone.