The Smarter Cooler with its Insert Isolator design will provide cooling from four different large areas surrounding the food on all sides, as well as providing a cooler and better insulated bottom area of the cooler, and once the “Ice” starts to melt and be stored in the Ice Water Reservoir below the food and beverage storage area, an additional surface, five areas, not only has insulation qualities, but also cooling properties, to help keep food and beverages colder longer. The result will be a cooler that keeps the ice water isolated from the food and beverages in the cooler to prevent spoilage of the food, that inevitably drops into the melted ice water in any other cooler on the market.