Profile information describing an attribute of a user is received from a network based service. Selection of a goal relating to the attribute is received from the user. A start point with respect to the goal is determined based on the profile information, and a path from the start point to the goal is determined utilizing a planning algorithm. A map is generated based on the path, which is visually represented on the map. At least one GUI descriptor is created, specifying instructions for rendering a user-specific GUI that displays the map.