A method and an apparatus for setting a password protection question are disclosed. The method includes: receiving a password protection question set request for a password, the set request including a user identifier; extracting one or more pieces of setting information corresponding to the user identifier; individually acquiring one or more password protection questions that match the one or more pieces of setting information; and outputting the one or more password protection questions. The embodiments of the present disclosure can output password protection questions related to preference or interest of a user when the user sets a password protection question, which reinforces the impression of the user on the password protection question, thereby reducing situations that the user forgets the set password protection question and an answer thereof, and improving the practicability of the password protection question.