A method of operating a user device includes receiving, by a processing device of the user device, a conditional ad object from a remote user device. The conditional ad object includes two or more instances of conditional content, one or more access mechanisms, and one or more conditions. Each condition is associated with a respective instance of conditional content when verified. The method includes analyzing the one or more conditions to determine if any of the one or more conditions are met. The method includes selecting a selected instance of the two or more instances of conditional content based on the analyzing of the one or more conditions. The method includes generating a user-selectable link based on the selected instance of conditional content and the one or more access mechanisms. The method includes outputting the user-selectable link via a user interface of the user device.