Disclosed herein are a method for providing a personalized recommendation service based on email and an apparatus for the same. The personalized recommendation service may be provided by determining a personalized recommended item targeted at a recommendation target user, creating dynamic image output code for outputting the personalized recommended item, creating an email based on the dynamic image output code and sending the email to the recommendation target user, and calling the most recent item information about the personalized recommended item from a marketing server based on execution of the dynamic image output code when the recommendation target user reads the email. Also, when a user reads an email, the most recent information about items that are being provided in the marketing server may be provided.