A data object is parsed into payload data packets so that each data packet is capable of being represented in a matrix barcode, sometimes referred to as a QR code. A matrix barcode is generated for each payload data packet and accompanying metadata used to reconstruct the data object. A matrix barcode movie is assembled from individual matrix barcodes. The resulting movie can be projected to a reader that captures the video sequence, examines each frame to extract payload data and corresponding metadata from each frame. The reader then assembles the separate payload data back into the original data object using the metadata and determines an action to take responsive to the data object. For example, a movie may be played, an image displayed, a file opened, or other action may be taken based on the file type and instructions in the metadata.