Aspects of the present disclosure involve systems, methods, computer program products, and the like, for managing the distribution of content and/or communications from a telecommunications or computer network to an end user of the network. In general, the system receives a request for content from a user of the network and analyzes the request to determine an estimated geographic region and/or an access network associated with the requesting device. Based on the determined geographic region or access network, a networking device returns a specific anycast IP address from which the content may be received. In this manner, the content providing network may utilize multiple anycast IP addresses within the network to provide content to one or more end users of the network. The specific anycast IP address is provided to an end user device to obtain the requested content.