An enhancement content asset is presented along with an incoming communication alert on a terminating recipient device. An initiation of a communication to a recipient that is sent by a caller at a caller user device is received at the core network of the wireless carrier network. A terminating recipient device for the communication is identified based on a recipient identifier of the recipient included in the initiation of the communication. A reference that enables the terminating recipient device to obtain an enhancement content asset from the wireless carrier network or a third-party content provider is generated, such that a message that includes the reference is sent to the terminating recipient device to trigger presentation of the enhancement content asset along with an incoming communication alert for the communication on a user interface of the terminating recipient device.