An image capturing control apparatus controls, in accordance with an end of an operation by a user on an image captured by an image capture apparatus, a parameter value according to the operation to be set in the image capture apparatus, and causes a display unit to display a display image which indicates the parameter value according to the operation and is different from the captured image. At a first time point in the middle of the operation by the user and before the parameter value according to the operation is set in the image capture apparatus, the display unit is caused to display the display image corresponding to the parameter value according to the operation at the first time point.