An image pickup apparatus of which the display start timing and the display quality are selectable. The image pickup apparatus has a switch which selectively switches display data to be displayed on a display device between the first display data output by the first output circuit, and the second display data output by the second output circuit, and display the first display data or the second display data on the display device, wherein the first display data is generated by the image data output by the image pickup device developed, and the second display data is generated by the image data transferred by a transfer circuit developed.