An information processing apparatus includes one or more memories storing instructions, and one or more processors executing the instructions to determine, among a plurality of captured images obtained by a plurality of image capturing apparatuses, a display target image related to a virtual viewpoint image, based on a position of a virtual viewpoint and a view direction from the virtual viewpoint, the virtual viewpoint image being generated based on the display target image and the position of the virtual viewpoint and the view direction from the virtual viewpoint, and to cause a displaying unit to display the determined display target image in a displaying mode according to a degree of contribution of the determined display target image to generation of the virtual viewpoint image.