Invention Grant
- Patent Title: Methods and apparatus to perform identity matching across audience measurement systems
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Application No.: US16363600Application Date: 2019-03-25
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Publication No.: US10771829B2Publication Date: 2020-09-08
- Inventor: Jonathan Sullivan , Peter Campbell Doe , Edmond Wong
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: H04N21/25
- IPC: H04N21/25 ; H04H60/46 ; H04N21/81 ; H04N21/258 ; H04N21/466 ; H04H60/31 ; H04H60/45

Abstract:
Methods, apparatus, systems and articles of manufacture to perform identity matching across audience measurement systems are disclosed. An example apparatus includes a data normalizer to normalize audience measurement events corresponding to media exposure data obtained from a first audience measurement system and a second audience measurement system, a tree builder to build a k-dimensional tree based on normalized audience measurement events, a candidate identifier to calculate a distance between a query event and a first audience measurement event included in a search space in the k-dimensional tree, identify the query event and the first audience measurement event as a candidate match when the calculated distance satisfies a distance threshold, an array builder to generate metrics at an identifier-level based on a plurality of candidate matches, and a thresholder to identify an identifier mapping linking a first user identifier to a second user identifier when the metrics satisfy respective metric thresholds.
Public/Granted literature
- US20190320214A1 METHODS AND APPARATUS TO PERFORM IDENTITY MATCHING ACROSS AUDIENCE MEASUREMENT SYSTEMS Public/Granted day:2019-10-17
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