Apparatuses, systems, and methods for optimizing and adjusting water usage are described. An example method may include receiving water usage data and determining a peaking factor for water usage. The peaking factor may be associated with water usage at a flow controller. A flow controller can control various types of water outlets, such as a water sprinkler for a residential home. The flow controller may be positioned along a main water supply to a property or home. The method may also include determining that the peaking factor passes a threshold water usage for the flow controller and adjusting a watering schedule of the flow controller based partly on the determination that the peaking factor passed the threshold water usage.