A perfume retainer includes a main body and an air flow channel located in the main body. The air flow channel includes: a retainer space configured to retain a perfume, a first opening located connecting a first end of the retainer space to a space outside of a first end of the air flow channel, and a second opening connecting a second end of the retainer space to a space outside of a second end of the air flow channel. The retainer space includes a plurality of segment regions arranged adjacent each other such that an external wall of one of the plurality of segment regions is in contact with an external wall of another of the plurality of segment regions. The plurality of segment regions increase a surface area of the air flow channel without increasing a volume of space of the air flow channel.