Provided is a fitting apparatus for selecting a golf club suited to a golfer, including: an acquisition unit configured to acquire a measurement value obtained by measuring a swing action of a test club by the golfer, with a measurement device; a calculation unit configured to calculate a first swing index and a second swing index related to the swing action, based on the measurement value; a determination unit configured to determine an optimal swingability index, which is a swingability index of the golf club suited to the golfer, according to a magnitude of the first swing index, and determine an optimal stiffness index representing stiffness of a shaft suited to the golfer, according to a magnitude of the second swing index; and a selection unit configured to select at least one of a golf club and a shaft matching the optimal swingability index and the optimal stiffness index.