Provided is a virtual golf simulation apparatus including a processor. The processor is connected to an output device and is configured to acquire measurement data obtained by using a measurement device to measure an actual shot performed by a golfer, analyze a shot characteristic of the golfer based on the measurement data, virtually generate a virtual golfer having a shot characteristic corresponding to the shot characteristic of the golfer, receive, from the golfer, an instruction instructing the virtual golfer to perform an action in a virtual space, simulate a shot of the virtual golfer in the virtual space in accordance with the instruction, and output a result of the simulation to the output device.