The present disclosure provides methods and apparatuses for acquiring route popularity in road networks. The methods include: acquiring a plurality of points of interest (POIs) included in road networks and positioning data of a plurality of positioning terminals; mapping the positioning data of a respective positioning terminal of the plurality of positioning terminals to the plurality of POIs included in the road networks to obtain one or more POIs associated with the respective positioning terminal; acquiring a travel route map of the respective positioning terminal according to the one or more POIs associated with the respective positioning terminal; acquiring a preferred travel route of the respective positioning terminal according to the travel route map of the respective positioning terminal, the preferred travel route including a plurality of paths frequently used by the respective positioning terminal; and aggregating a plurality of preferred travel routes of the plurality of positioning terminals respectively to obtain a route popularity distribution map of the road networks.