A request for geographic content is received from a client device. The request includes (i) an indication that a user invoked the digital mapping service in a vehicle and (ii) an identifier of the user. In response to the request, profile data for the user including indications of previous interactions of the user with a digital mapping service is automatically retrieved. Geographic content is generated based on the indications of previous interactions in view of relevance of the previous interactions to an automotive context. The geographic content is provided to the client device for presentation in the vehicle.