A system, method, and computer program product are provided for automatically converting manual test cases to automated test structures in a software testing project. In operation, an activity being tested associated with at least one software testing project is identified. Additionally, an automated test case is created based on a manual test case associated with the activity being tested. Further, the automated test case is linked to a generic reusable automated activity group. In addition, one or more parameters associated with measurements of the activity being tested and corresponding values associated with a current testing instance are identified. Moreover, a work flow is automatically generated for the reusable generic activity group available for future testing use, based on the one or more parameters and the corresponding testing values.