In accordance with disclosed embodiments, there are provided systems, methods, and apparatuses for implementing dynamic macros within a multi-tenant aware structured query language operable within a computing environment. For instance, such an exemplary system having a processor and a memory therein includes means for operating a multi-tenant database system having customer data stored therein for a plurality of distinct customer organizations; receiving a database query specifying a dynamic macro function call to be executed at runtime and replaced with a string within a new structured query language statement to be executed against the multi-tenant database system; parsing the database query to identify the dynamic macro function call specified; parsing the database query to identify a functional expression to be evaluated at runtime as passed with the dynamic macro function call specified; generating a new structured query language statement to execute against the multi-tenant database system in fulfillment of the database query received, in which the new structured query language statement includes the string in place of the dynamic macro function call or a functional call executable by the multi-tenant database system at runtime to be resolved to the string by the multi-tenant database during execution of the new structured query language statement; and executing the new structured query language statement against the multi-tenant database system. Other related embodiments are disclosed.