For visually indicating a product location, a system, apparatus, method, and computer program product are disclosed. The apparatus, in one embodiment, includes an image sensor, a product image module that identifies at least one product within image data, a product matching module that compares the identified at least one product to a user-specified product, and a location module that indicates, to the user, a location of a product matching the user-specified product. In some embodiments, the apparatus may also include a product selection module that receives, from the user, a user-selected product and at least one product constraint, wherein the product matching module further compares the identified at least one product to the at least one product constraint.