Invention Grant
- Patent Title: Method and apparatus for ATM-based cross-selling of products and services
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Application No.: US12857205Application Date: 2010-08-16
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Publication No.: US10776865B2Publication Date: 2020-09-15
- Inventor: Adam Joseph Elliott , Barry Paul
- Applicant: Adam Joseph Elliott , Barry Paul
- Applicant Address: US WI Milwaukee
- Assignee: EFunds Corporation
- Current Assignee: EFunds Corporation
- Current Assignee Address: US WI Milwaukee
- Agency: Finnegan, Henderson, Farabow, Garrett & Dunner LLP
- Main IPC: G07F19/00
- IPC: G07F19/00 ; G06Q40/02 ; G06Q30/02 ; G06Q20/10

Abstract:
A method of and apparatus for automatically displaying an advertisement or promotional material to a user of an automated teller machine or point of purchase terminal. The method includes accessing debit data and credit bureau data for the applicant, accessing account information for the applicant, generating a score for the applicant based on the data and the account information and determining what advertisements or promotional offers to display on the ATM or POP terminal. The apparatus is a system, including both hardware and software components for effecting the method.
Public/Granted literature
- US20150371325A9 METHOD AND APPARATUS FOR ATM-BASED CROSS-SELLING OF PRODUCTS AND SERVICES Public/Granted day:2015-12-24
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