Embodiments of the present application provide a method and an apparatus for processing a video image. The method includes: obtaining a video image to be processed and a business object to be displayed, wherein the video image comprises a background area and a foreground area comprising a target object non-overlapping with the background area; determining the background area of the video image; performing an action detection on the target object in the foreground area to obtain action detection data; determining a display position of the business object in the video image according to the action detection data; and drawing, according to the display position, the business object in the background area of the video image by means of computer graphics.