A method of overlaying an optical and acoustic reproduction of a real scene with virtual image and audio data comprises reading image data which represent an optical and/or acoustic reproduction of the real scene captured by at least one environment sensor of a mobile device, determining marker data from the image data, wherein the marker data represent a reproduction and a positioning of a marker arranged in the real scene, reading virtual image and audio data, wherein the virtual image and audio data comprise a representation instruction for representing the virtual image, a positioning instruction for positioning the virtual image and a positioning instruction for replay of the audio data, determining object data from the image and audio data, and ascertaining a positioning rule for positioning the virtual image with reference to the reproduction of the object portion using the object data and the virtual image and audio data.