An electronic device determines a first audio event of a first media content item and modifies the first media content item by superimposing a first set of data that corresponds to the first media content item over the first audio event. The first audio event has a first audio profile configured to be presented over a first channel for playback. The first set of data has a second audio profile configured to be presented over the first channel for playback. Playback of the second audio profile is configured to be masked by the first audio profile during playback of the first media content item. The electronic device transmits, to a second electronic device, the modified first media content item.