In one embodiment, a method defines a plurality of geographic primitives that are defined by one or more location identifiers. A plurality of distribution areas are generated where a distribution area is defined by one or more of the geographic primitives. The method assigns one of the plurality of distribution areas to each of a plurality of pieces of media content. A request is received from a client device that is associated with a location identifier. The method performs a reverse lookup query to a database using a geo-mapping service to retrieve a set of distribution areas that include a geographical primitive associated with the location identifier and selects one or more pieces of media content from the plurality of pieces of media content. Information for at least a portion of the one or more pieces of media content is then provided to the client device.