In one embodiment, a method uses a notification of a programming event to determine an entity of a media program and an availability pair. The availability pair identifies an entitlement and a location combination for viewing the media program. the method queries a database using the entity and the availability pair in a query to determine a first set of user profiles associated with the entity and a second set of user profiles associated with the availability pair. The first list of user profiles and the second list of user profiles are analyzed to select at least the portion of the first set of user profiles and the second set of user profiles. Then, the method performs an action for the at least the portion of the first set of user profiles and the second set of user profiles based on an occurrence of the programming event.