Systems and methods are described for aggressive advertisement of media content. The system, using a prominent attribute of a first media asset, selects, from a plurality of candidate media assets for partial exposure to the user, a second media asset that features the prominent attribute. In response to determining the end to the first scene, the system determines a second attribute of the first scene and plays back a first segment of the second media asset featuring the prominent attribute and the second attribute, and resumes playback of the first media asset. During the resumed playback of the first media asset, the system detects a third attribute of a second scene. In response to determining an end of the second scene, the system plays back a second segment of the second media asset featuring the prominent attribute and the third attribute before resuming playback of the first media asset.