A pickup truck loading device. The pickup truck loading device includes an elongated rod having a first end, a second end, and a central portion. A winch mount is disposed at the central portion of the elongated rod. A first end bracket and a second end bracket each include a channel and are each configured to mount to an upper rim of opposing sides of a truck bed. The first end of the elongated rod is slidably engaged within the channel of the first end bracket and the second end of the elongated rod is slidably engaged within the channel of the second end bracket.