Surface modification agents may be included in emulsified acidic treatment fluids to leave surfaces in carbonate formations water wet after acidizing operations. A method of acidizing a subterranean formation, comprising: providing a treatment fluid in the form of an invert emulsion, wherein the treatment fluid comprises: a hydrocarbon phase comprising an oil-soluble liquid and an emulsifier; and an aqueous acidic phase comprising water, an acid, and a surface modification agent; and introducing the treatment fluid into a wellbore.