System, method and products for monitoring media displayed by third-party components. A runtime component monitors execution of a program on the user device. The runtime component identifies an attempt by a third-party component that is integrated with the program to display media. The runtime component obtains obtain data associated with the media, determines a fingerprint of the media and transmits to a server the data and the fingerprint. In response to a request received from the server or lack thereof, the runtime component determines whether to drop the media or transmit the media to the server. The server is provided with aggregated data about different medias displayed by third-party components by different instances of the program executed by different user devices.