A database management system provides row based filtering of data at a database level by evaluating content of at least one record of a write data request received from an application for a particular table from among at least one table of a database, against at least one filter rule specified for the particular table. The database management system selects, for the at least one record, whether to store the at least one record of the write data request as a separate row in the particular table based on a separate action triggered for the at least one record when evaluated against the at least one filter rule specified for the particular table, each record not selected for storage being silently discarded.