The present disclosure relates to a state feedback decoder based channel estimating method including: calculating a first output bit when an input bit is 0 and a second output bit when an input bit is 1 using convolution encoder state information received from a determining unit; configuring a first virtual pilot and a second virtual pilot through modulation by receiving the first output bit and the second output bit; deinterleaving an i-th (here, i refers to a natural number corresponding to the number of OFDM symbols from 1) OFDM symbol; estimating a first channel and a second channel based on the first virtual pilot and the second virtual pilot using an output value in accordance with the deinterleaving result and calculating a first mean square error (MSE) and a second MSE; and comparing the calculated first MSE and second MSE to determine an input bit having a lower MSE as a reception bit by the determining unit and updating and feedbacking the convolution encoder state information using the determined reception bit.